ABC Startsiden was established in 1996 and consists of the brands Startsiden.no, ABC Nyheter and MeeTV. For many Norwegians ABC Startsiden was their entry into the internet in the mid-1990s. In later years there has been radical changes to Norwegian online habits, which means the webpages need to continually adapt and renew themselves. Trigger is developing an over-arching communication strategy by leading and facilitating processes for staff at Startsiden. The ambition is to further strengthen Startsiden’s position in Norway. Trigger is also responsible for the development and execution of communication activities in earned channels.